Technology, media and sport

Topic 8: Technology, media and sport

Learning Objectives

8.1. The impact of technology on sport and physical activity

examine how developments in technology can impact on the performer, coach/choreographer, official and spectator in the selected physical activities

discuss their own use of technology in planning for optimum performance in the selected physical activities

evaluate the role of technology in the analysis of training and evaluation of sporting performance

8.2. Media in sport

investigate media coverage of both elite performance and mass participation in physical activity and sport

examine the role of the media in maintaining gender stereotypes of men and women in sport

identify the characteristics of their selected physical activities that give them or could give them media and/or spectator appeal

analyse the impact of media coverage on spectator behaviour

8.1. The impact of technology on sport and physical activity

In this topic area, you need to be able to examine how developments in technology can impact on the performer, coach/choreographer, official and spectator in your selected physical activities; discuss your own use of technology in planning for optimum performance in your selected physical activities; and evaluate the role of technology in the analysis of training and evaluation of sporting performance.

Technological developments and their impact on sport and physical activity

Advances in technology have had a profound impact on sport including:

  • Analysis of sport performance and enabling coaches to greatly improve the quality of feedback to players/athletes
  • Increased accuracy in time measurements of sport performance
  • Enabling referees, umpires and sport officials to make better decisions on rule infringements
  • Improvements in the design of sport equipment and apparel
  • Providing spectators with better viewing of sport performance

The video camera became commonplace in the 1980s and provided sports coaches with a way to capture and analyse sport performance like ne...

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