Mock Exam Paper A - Higher Level - Marking Scheme

PRE - LEAVING CERTIFICATE EXAMINATION,

MOCK EXAM PAPER A

MARKING SCHEME

BUSINESS

HIGHER LEVEL

(400 marks)

SECTION 1

(80 marks)

SHORT ANSWER QUESTIONS

This section is compulsory.

Answer eight questions.

Each question carries 10 marks.

1. Distinguish between ‘Conditions’ and ‘Warranties’.

Conditions – Stated 2 marks and Expanded 3 marks

  • The condition is a vital or fundamental part of the contact
  • If it is not adhered to then the buyer may cancel the contract
  • Accept any other appropriate answers

Warranties - Stated 2 marks and Expanded 3 marks

  • Element or statement of fact in a contract
  • If this is broken the buyer can not cancel the contract but can claim for damages in court
  • Accept any other appropriate answers

2. (a) Explain the term ‘Global marketing’?

Stated 2 marks and Expanded 3 marks

  • Selling the same product all over the world using a global marketing mix.
  • Global marketing mix – Product, price, place, promotion,
  • International marketing
  • Using the same brand name
  • Standardised consumer product
  • Accept any other appropriate answers.

(b) Name two global businesses.

Any 2 (2 + 3 marks)

  • Coca cola
  • McDonalds
  • Proctor and Gamble
  • Accept any other appropriate answers.

3. What do the following letters stand for? Write each answer in full in the space provided.

(5 x 2 marks)

SME Small and Medium Enterprises

ROI Return on Investment

CPT Corporation profits tax

EDI Electronic Data Interchange

PLC Public Limited Company

4. Column 1 is a list of business terms. Column 2 is a list of possible explanations of the terms. Match the two lists by placing the letters of the correct explanations beside the relevant number below. (One explanation has no match)

Match the two lists by placing the letters of the correct explanation under the relevant number below.

1

2

3

4

5

D

F

B

A

C

5. (a) Outline the role of investors in business.

Stated 3 marks and Expanded 3 marks

  • Provide finance to provide to a business to earn a return on investment
  • Take a financial risk
  • Lends money (debt capital) to entrepreneurs and expects to be paid back with inter...

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