Marketing

Marketing

Business Studies – Junior Cert

Quick Notes

Marketing

  1. Calculating the selling price
  2. Forms of market research
  3. Designing a questionnaire
  4. Forms of promotion

Calculating the selling price

  • The selling price must be higher than the cost price in order to make a profit.
  • Normally a % will be added onto the cost price
  • This % will be called mark-up
  • Example: the cost of producing 200,000 hoodies is €4,000,000. Mark-up is 30%. Calculate the selling price per hoody
  • 4,000,000÷200,000 = 20
  • 20÷100x30= 6, so...

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